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21 Dec 2022  |  North America  |  Customer Research
Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse
Highlights from the 2022 Frost & Sullivan Global IT Decision Makers Survey
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metav...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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06 Oct 2022  |  North America  |  Frost Radar
Frost Radar™: Computer Vision—2022
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and ...
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25 Mar 2022  |  North America  |  Market Research
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
QoE Has Become a Key Competitive Differentiator for Streaming Companies
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...
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03 Jun 2020  |  North America  |  Market Research
Global Digital Signage Systems Market, Forecast to 2025
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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28 Feb 2020  |  North America  |  Market Research
Global Set-top Box (STB) Market, Forecast to 2024
IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features
The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 ...
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08 Jan 2020  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2025
4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies
Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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24 Dec 2018  |  North America  |  Market Research
OTT Services in Africa Threaten to Derail Broadband Investments by Taxing Local ISPs
Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality
Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...
$1,500.00