Automotive

In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of: - importance consumer attach to ADAS features, - consumer preference for HMI notification and warning, - consumer awareness of safety testin...

This research service analyses European consumer perceptions, attitudes and willingness to pay for connection navigation and location-based services like eCall, bCall, stolen vehicle tracking, real-time traffic information across key countries such as France, Germany, Spain, Italy, United Kingdom and Benelux.

This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and funct...

This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by ...

This study provides information on the customer willingness to pay for navigation systems and features. This study takes into account the big 5 European markets and also the different vehicle segment behaviour.