Customer Relationship Management (CRM)

Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, ...

Customers are becoming more reliant on computer hardware, software, and services in their lives and work. And while customers have had to become more knowledgeable about the technologies they own, use, and access, there also have been critical changes to the customer support landscape. Meanwhile, todays customers are more anxious and demanding com...

The growth of social media is shaking up corporate customer relationship management (CRM) strategies. It is prompting firms to reconsider the customer referral value component in customer value as it allows customers to expand their social networks beyond their immediate circles of family, friends, colleagues, neighbors, and acquaintances. Compani...

Global Pharmaceutical CRM Markets presents an all-encompassing research of Pharmaceutical CRM markets for three regions: North America, Europe and Japan. The research focuses on various segments such as Sales force automation, marketing automation, customer analytics, customer service, closed loop marketing and key opinion leader management. The ch...

This research service presents a comprehensive overview of the North American mobile CRM market with in-depth market analysis of its two major segments, namely mobile sales force automation (SFA) and mobile field service management (FSM). This research service discusses the major industry challenges, market drivers and restraints, and trends that a...

Hosted CRM has been one of the best success stories in the enterprise software industry. This research study looks at market trends, drivers, and restraints for the North American Hosted CRM market. It also provides market size, market share, forecasts and breakdown of the market by functional segment. Leading vendors are profiled and consideration...

The emergence of the mobile worker has created the need for enabling users to connect with enterprise systems from remote locations. Mobile CRM solutions offer remote workers functionality that enable access to mission-critical information in centralized databases. This enables actionable decision-making and better fulfilment of customer requiremen...

Customer relationship management (CRM) has been at the forefront of the transformation in understanding the needs of customers and effecting actionable delivery mechanisms to meet those needs. Increased competition and higher pressure on cost structures have forced enterprises to reconsider the return on investments (ROI) benefits of their CRM inve...

This Frost & Sullivan study presents landmark research into the adoption patterns, market breadth and opportunities for CRM and Billing Software in Communications and Utilities. This study examines market trends, drivers, inhibitors, size and growth opportunities from aspects such as vertical markets, functional segments, and vendor categories. Ven...