Entertainment and Media Market Research Reports

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 21 Dec 2022  |  North America  |  Customer Research

    Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse

    Highlights from the 2022 Frost & Sullivan Global IT Decision Makers Survey

    Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metav...

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  2. 15 Dec 2022  |  North America  |  Market Research

    The Impact of the Metaverse on Digital Advertising

    The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences

    The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

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  3. 06 Oct 2022  |  North America  |  Frost Radar

    Frost Radar™: Computer Vision—2022

    A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

    Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and ...

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  4. 25 Mar 2022  |  North America  |  Market Research

    Customer Perspectives on QoE (Quality of Experience) for Streaming Video

    QoE Has Become a Key Competitive Differentiator for Streaming Companies

    The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

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  5. 03 Jun 2020  |  North America  |  Market Research

    Global Digital Signage Systems Market, Forecast to 2025

    Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

    Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

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  6. 06 May 2020  |  North America  |  Market Research

    Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market

    An Assessment of Market Direction to Prepare for the Rebound

    Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...

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  7. 28 Feb 2020  |  North America  |  Market Research

    Global Set-top Box (STB) Market, Forecast to 2024

    IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features

    The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 ...

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  8. 08 Jan 2020  |  North America  |  Market Research

    Global Smart TVs Market, Forecast to 2025

    4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies

    Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...

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  9. 24 Nov 2016  |  North America  |  Market Research

    Global Media and Entertainment Storage Market, Forecast to 2022

    Media Content and Data Creation Continues to Drive Demand for Storage Solutions

    This research service covers the global media and entertainment storage market and discusses verticals including broadcasting, managed services, publishing, and post-production. Detailed market trend analyses, including market drivers, market restraints, technology trends, and vertical analysis, are provided. Detailed revenue forecasts are also pro...

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  10. 21 Nov 2016  |  North America  |  Market Research

    Global Smart TV and Streaming Media Devices Markets, Forecast to 2021

    Competition Sharply Accelerates in the Battle for Conduit to the Big Screen as Consumers Demand Quality Experiences and Ease of Content Delivery

    This study provides an in-depth analysis of the global streaming media devices market and the smart TV market. The thin client paradigm, where broadcast, pay TV, and on-demand content is delivered directly via the Internet to consumers, continues to grow. Streaming media devices, smart TVs, and to some extent game consoles and tablets, are at the f...

    $4,950.00

    Special Price $3,712.50 save 25 %