Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 01 Sep 2020  |  Global  |  Market Research

    Empowering the Future of VR/AR Content Consumption through 5G

    Highlighting Industry Use Cases of Immersive Technology

    This industry insight covers the opportunity for 5G in relation to the industry-wide adoption of virtual reality (VR) and augmented reality (AR) technology in select use cases. The insight seeks to answer the following questions: What is the status of global 5G deployments? How will 5G help VR/AR technology applications? What are the challenges and...

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  2. 16 Apr 2020  |  Global  |  Market Research

    Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

    Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

    Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

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  3. 26 Sep 2018  |  South Asia, Middle East & North Africa  |  Market Research

    OTT Video Services Market, MENA, 2017–2022

    Market Growing with Rising Connectivity, Strategic Bundling and Influx of Regional Content

    The OTT video market in the MENA region is at the cusp of mass adoption owing to the ever-expanding internet connectivity and smartphone usage. The market is still evolving in terms of content offerings and business models as the region hosts a diverse demography. However, the volatile geopolitical situation has dampened socioeconomic progress in t...

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  4. 26 Sep 2018  |  South Asia, Middle East & North Africa  |  Market Research

    State of the Video Industry, MENA, 2017–2022

    OTT Video Market Gaining Traction, While Pay TV Subscriptions Shrink on the Back of Geopolitical Crisis

    This study recounts the evolving video industry in MENA with the uptake of online video streaming, rise of HD channels and a sluggish Pay TV market. Media companies are plagued by falling advertising revenues, a rich free-to-air (FTA) offering and the additional pressure to launch OTT services to remain competitive in this environment. Global OTT p...

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  5. 05 Sep 2018  |  Global  |  Market Research

    Global Content Protection Market, Forecast to 2024

    Turbulent Market Conditions Due to Shifting Consumer Preferences and Technological Advancements Point to High Growth Potential by 2024 for Vendors; Responsiveness and Scalability Will be Key to Success

    The study on the Global Content Protection Market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2024. The segments covered include: a. Conditional Access Systems (CAS) b. Digital Rights Management (DRM) c. Digital Watermarking Apart from providing a thorough competitor analysis of key market partici...

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  6. 05 Jan 2018  |  South Asia, Middle East & North Africa  |  Market Research

    Over-the-Top(OTT) Video Executive Brief, Highlights on the Industry, MENA, April–September 2017

    An Analysis of the OTT Market Trends, Key Competitors, New Entrants, Latest Technology and Influx of Investment

    This executive brief is one of a series that gives a summary of all the latest developments and industry updates from 2017. It includes major OTT platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platforms, et...

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  7. 04 Jan 2018  |  South Asia, Middle East & North Africa  |  Market Research

    Over-the-top (OTT) Video Services Market, India, 2017–2022

    Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

    The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in ...

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    Special Price $1,125.00 save 25 %