Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 01 Sep 2020  |  Global  |  Market Research

    Empowering the Future of VR/AR Content Consumption through 5G

    Highlighting Industry Use Cases of Immersive Technology

    This industry insight covers the opportunity for 5G in relation to the industry-wide adoption of virtual reality (VR) and augmented reality (AR) technology in select use cases. The insight seeks to answer the following questions: What is the status of global 5G deployments? How will 5G help VR/AR technology applications? What are the challenges and...

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  2. 16 Apr 2020  |  Global  |  Market Research

    Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

    Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

    Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

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  3. 22 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

    Analysis of the Broadcast Video Content Marketplace in MENA

    Fragmented Demography and Millennial Population Present Vibrant Opportunities for Media Companies

    The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a singl...

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  4. 16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

    Over the Top (OTT) Video Market Update, India, 2016

    OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

    This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...

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  5. 13 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

    MENA Broadcast Industry—Technology Trends

     

    The MENA broadcast market is undergoing transformation to suit the evolving social, political and economic trends. Adoption of HD/UHD, OTT video services, advanced transcoding, digitisation of workflow and adoption of IP for production are the major trends that are shaping the broadcast industry worldwide and also MENA to some extent. Though there ...

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  6. 12 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

    Regulations for the Indian Broadcasting Industry

    Guidelines and Regulations regarding FDI and DAS Critical for the Growth of Television Services in India

    The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease...

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  7. 01 Jun 2016  |  Global  |  Market Research

    Global Online Video Platforms Market

    Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

    The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...

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  8. 29 Mar 2016  |  Global  |  Market Research

    Top 50 Emerging Technologies: Growth Opportunities of Strategic Imperative

    Multi-billion dollar technologies ready to propel industries and transform our world

    Research Overview The Top 50 Emerging Technologies research is a comprehensive analysis of the most promising and disruptive technologies poised to impact our world in the next few years. It highlights and offers strategic guidance and actionable ideas on the hottest 50 technologies that pack maximum potential to fuel global innovation; spawn in...

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  9. 18 Mar 2016  |  Global  |  Market Research

    Global Video On-demand Services Market, Forecast to 2020

    Transforming TV Industry to Push Subscription Growth across Cable, DTH/Satellite, Internet and IPTV Segments

    The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide. This study examines t...

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  10. 02 Mar 2016  |  Global  |  Market Research

    Global Broadcast and DTT Encoders Market, Forecast to 2020

    Quality and Efficiency Demands Fuel Growth, Backpack Encoders Impact Contribution Revenue, Refresh Cycle Bolsters Digital Terrestrial Television (DTT) Segment but High Efficiency Video Coding (HEVC) Remains Elusive

    This market engineering research service provides revenue forecasts and market share estimates for the global broadcast and DTT video encoding market. It covers contribution encoding, primary distribution, and digital terrestrial transmission applications. The analysis provides detailed numerical forecasts with emphasis on the competitive implicati...

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